B2C brands are adopting bold, unfiltered, and at times outright “unhinged” social media personas. But what are the key takeaways from these audacious strategies?
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The final quarter of the year is make-or-break time for B2B demand gen leaders. Knack has your back and the best advice to steer your team through the year-end rush while still setting you up for success in the year ahead.
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We’ve said it once and we’ll say it again: our people are what makes Knack, Knack. Meet Loren Mader, an uber-talented member of the Knack creative team. In this Q&A, you’ll learn a bit about her journey into the world of design, her diverse experiences, and more.
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How can a business determine if a partnership is driving the growth it expects or if the partnership is actually a drain upon valuable business resources? By calculating Partner Lifetime Value (PLTV).
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A thriving partner program is vitally important for B2B tech businesses to expand their market reach, generate new revenue streams, and achieve sustainable growth. However, for vendors, simply having a partner program isn't enough. They need a clear strategy and a way to measure their program's effectiveness.
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The Knack team has put together four predictions and trends we expect to have an impact on channel marketers and their programs in 2024.
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In an era defined by collaboration and interdependence, businesses are discovering the unparalleled advantages of channel partner programs. Partner marketing is at the heart of modern B2B marketing success.
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